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~person:"Fang, Eric"
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Fang, Eric
Palmatier, Robert W.
122
Arnold, Todd J.
45
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18
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11
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10
Landry, Timothy D.
10
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9
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8
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7
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7
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7
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7
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7
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7
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6
Gopalakrishna, Srinath
6
Ganesan, Shankar
5
Heerde, Harald J. van
5
Lee, Jongkuk
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4
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4
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4
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3
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3
Fisher, Gregory J.
3
Frankwick, Gary L.
3
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3
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Journal of marketing
11
Journal of the Academy of Marketing Science
7
Journal of marketing research : JMR
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of retailing
2
Future-focused strategic marketing
1
Handbook of research on new product development
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Reviving traditions in research on international market entry
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ECONIS (ZBW)
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The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance
Arnold, Todd J.
;
Fang, Eric
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 234-251
Persistent link: https://www.econbiz.de/10009124111
Saved in:
2
Influence of customer participation on creating and sharing of new product value
Fang, Eric
;
Palmatier, Robert W.
;
Evans, Kenneth R.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10003758818
Saved in:
3
Sales channel integration after mergers and acquisitions: a methodological approach for avoiding common pitfalls
Palmatier, Robert W.
;
Miao, C. Fred
;
Fang, Eric
- In:
Industrial marketing management : the international …
36
(
2007
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10003483564
Saved in:
4
Trust at different organizational levels
Fang, Eric
;
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Li, Ning
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10003684141
Saved in:
5
Effects of customer and innovation asset configuration strategies on firm performance
Fang, Eric
;
Palmatier, Robert W.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 587-602
Persistent link: https://www.econbiz.de/10009161342
Saved in:
6
If it takes a village to foster innovation, success depends on the neighbors : the effects of global and ego networks on new product launches
Fang, Eric
;
Lee, Jongkuk
;
Palmatier, Robert W.
;
Han, …
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10011502911
Saved in:
7
Understanding the effects of plural marketing structures on alliance performance
Fang, Eric
;
Lee, Jongkuk
;
Palmatier, Robert W.
;
Guo, …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10011537824
Saved in:
8
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
9
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
10
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
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