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Fearne, Andrew P.
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Institutional maintenance work and power preservation in business exchanges : insights from industrial supplier workshops
Palmer, Mark
;
Simmons, Geoffrey
;
Robinson, Pamela K.
; …
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 214-225
Persistent link: https://www.econbiz.de/10011346651
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2
Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina
;
Simmons, Geoffrey
;
Armstrong, Gillian
- In:
International small business journal : researching …
33
(
2015
)
4
,
pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
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3
Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance
Didonet, Simone Regina
;
Fearne, Andrew P.
;
Simmons, Geoffrey
- In:
International small business journal : ISBJ
38
(
2020
)
2
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012214667
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4
Marketing planning and digital customer loyalty data in small business
Donnelly, Christina
;
Simmons, Geoffrey
;
Armstrong, Gillian
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 515-534
Persistent link: https://www.econbiz.de/10009611621
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