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From market orientation to stakeholder orientation
Ferrell, Odies C.; Gonzalez-Padron, Tracy L.; Hult, G. … - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 93-96
Persistent link: https://www.econbiz.de/10003979331
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A tribute to forty years of top-level marketing research
Hult, G. Tomas M.; Ferrell, Odies C. - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10009507946
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Stakeholder marketing : a definition and conceptual framework
Hult, G. Tomas M.; Mena, Jeannette A.; Ferrell, Odies C.; … - In: AMS review : official publication of the Academy of … 1 (2011) 1, pp. 44-65
Persistent link: https://www.econbiz.de/10009679352
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Stakeholder orientation : development and testing of a framework for socially responsible marketing
Maignan, Isabelle; Gonzalez-Padron, Tracy L.; Hult, G. … - In: Journal of strategic marketing 19 (2011) 4, pp. 313-338
Persistent link: https://www.econbiz.de/10009296547
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Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.; Hult, G. Tomas M.; Ferrell, Odies C.; … - In: Journal of business research : JBR 95 (2019), pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
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Stakeholder marketing : a definition and conceptual framework
Hult, G. Tomas M.; Mena, Jeannette A.; Ferrell, Odies C.; … - In: AMS review : official publication of the Academy of … 1 (2011) 1, pp. 44-65
Persistent link: https://www.econbiz.de/10010082230
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Marketing
Hult, G. Tomas M.; Pride, William M.; Ferrell, Odies C. - 2011 - 16th ed.
Persistent link: https://www.econbiz.de/10009285407
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Marketing foundations
Hult, G. Tomas M.; Pride, William M.; Ferrell, Odies C. - 2013 - 5. ed., International ed.
Persistent link: https://www.econbiz.de/10009599805