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~person:"Fetscherin, Marc"
~person:"Khan, Imran"
~subject:"Markenführung"
~subject:"USA"
~type:"article"
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Markenführung
USA
Consumer behaviour
40
Konsumentenverhalten
40
Brand management
32
Brand
29
Markenartikel
28
Beziehungsmarketing
26
Brand image
26
Markenimage
26
Relationship marketing
26
Customer satisfaction
10
Kundenzufriedenheit
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34
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Fetscherin, Marc
Khan, Imran
Han, Heesup
35
Phau, Ian
31
Loureiro, Sandra Maria Correia
30
Keller, Kevin Lane
26
Melewar, T. C.
26
Ko, Eunju
24
Sarkar, Abhigyan
23
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Lusk, Jayson L.
19
Guzman, Francisco
18
Hollebeek, Linda D.
18
Jang, Soocheong
18
Rahman, Zillur
18
Veloutsou, Cleopatra
18
Park, Jungkun
17
Sarkar, Juhi Gahlot
17
Sung, Yongjun
17
Esch, Franz-Rudolf
15
Goldsmith, Ronald E.
15
Ko, Yong Jae
15
Valette-Florence, Pierre
15
Dawes, John
14
Ekinci, Yuksel
14
Fitzsimons, Gavan J.
14
Kunkel, Thilo
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Sreejesh, S.
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
Dens, Nathalie
13
Foroudi, Pantea
13
Grohmann, Bianca
13
Kemp, Elyria
13
Park, C. Whan
13
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Journal of retailing and consumer services
5
The journal of product & brand management
5
The journal of brand management : an international journal
3
International journal of hospitality management
2
Journal of business research : JBR
2
Journal of consumer marketing
2
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
International journal of business excellence
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
International marketing review
1
Journal of business strategy
1
Journal of electronic commerce research : JECR
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The marketing review
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ECONIS (ZBW)
34
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34
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1
Consumer
brand
relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
2
Connecting the dots between CSR and
brand
loyalty : the mediating role of
brand
experience and
brand
trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
3
The five types of
brand
hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
4
The role of customer
brand
engagement and
brand
experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
5
How does corporate association influence consumer
brand
loyalty? : mediating role of
brand
identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
6
Determinants and outcomes of
brand
hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
7
How are
brand
names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
8
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
9
Brand
experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
10
Antecedents and outcomes of
brand
experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
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