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Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.; Bettman, James R.; Fitzsimons, Gavan J. - In: Journal of marketing research : JMR 50 (2013) 3, pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
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Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
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Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.; Fitzsimons, Gràinne M.; Chartrand, … - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
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When accidents are good for a brand
Gaustad, Tarje; Utgård, Jakob; Fitzsimons, Gavan J. - In: Journal of business research : JBR 107 (2020), pp. 153-161
Persistent link: https://www.econbiz.de/10012156729
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Oppositional brand choice : using brands to respond to relationship frustration
Brick, Danielle J.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 257-263
Persistent link: https://www.econbiz.de/10011707492
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Aha over Haha : brands benefit more from being clever than from being funny
Howe, Holly S.; Zhou, Lingrui; Dias, Rodrigo S.; … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 107-114
Persistent link: https://www.econbiz.de/10014289745
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Brands : the opiate of the nonreligious masses?
Shachar, Ron; Erdem, Tülin; Cutright, Keisha M.; … - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 92-110
Persistent link: https://www.econbiz.de/10008905589
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Distinctively different : exposure to multiple brands in low-elaboration settings
Yang, Linyun W.; Cutright, Keisha M.; Chartrand, Tanya L.; … - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 973-992
Persistent link: https://www.econbiz.de/10010253783
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The effects of incidental brand exposure on consumption
Ferraro, Rosellina; Chartrand, Tanya L.; Fitzsimons, … - In: Handbook on brand and experience management, (pp. 163-173). 2008
Persistent link: https://www.econbiz.de/10003789000
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Vicarious goal fulfillment : when the mere presence of a healthy option leads to an ironically indulgent decision
Wilcox, Keith; Vallen, Beth; Block, Lauren; Fitzsimons, … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 380-393
Persistent link: https://www.econbiz.de/10003895672