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~person:"Fitzsimons, Gavan J."
~subject:"Brand management"
~subject:"Markenführung"
~subject:"USA"
~type:"article"
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Value brands : cheap or trendy...
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Brand management
Markenführung
USA
Consumer behaviour
30
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8
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5
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14
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Fitzsimons, Gavan J.
Han, Heesup
35
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Keller, Kevin Lane
26
Melewar, T. C.
26
Ko, Eunju
25
Sarkar, Abhigyan
23
Bang, Nguyen
20
Hollebeek, Linda D.
20
Khan, Imran
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Lusk, Jayson L.
19
Guzman, Francisco
18
Jang, Soocheong
18
Rahman, Zillur
18
Veloutsou, Cleopatra
18
Goldsmith, Ronald E.
17
Park, Jungkun
17
Sarkar, Juhi Gahlot
17
Sung, Yongjun
17
Esch, Franz-Rudolf
15
Fetscherin, Marc
15
Ko, Yong Jae
15
Romaniuk, Jenni
15
Valette-Florence, Pierre
15
Dawes, John
14
Ekinci, Yuksel
14
Kunkel, Thilo
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Sreejesh, S.
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
Dens, Nathalie
13
Foroudi, Pantea
13
Grohmann, Bianca
13
Kemp, Elyria
13
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Handbook on brand and experience management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
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ECONIS (ZBW)
14
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1
Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.
;
Bettman, James R.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
Saved in:
2
Too much of a good thing? : consumer response to strategic changes in
brand
image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
3
Coke vs. Pepsi :
brand
compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
4
When accidents are good for a
brand
Gaustad, Tarje
;
Utgård, Jakob
;
Fitzsimons, Gavan J.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 153-161
Persistent link: https://www.econbiz.de/10012156729
Saved in:
5
Oppositional
brand
choice : using brands to respond to relationship frustration
Brick, Danielle J.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 257-263
Persistent link: https://www.econbiz.de/10011707492
Saved in:
6
Aha over Haha : brands benefit more from being clever than from being funny
Howe, Holly S.
;
Zhou, Lingrui
;
Dias, Rodrigo S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 107-114
Persistent link: https://www.econbiz.de/10014289745
Saved in:
7
Brands : the opiate of the nonreligious masses?
Shachar, Ron
;
Erdem, Tülin
;
Cutright, Keisha M.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 92-110
Persistent link: https://www.econbiz.de/10008905589
Saved in:
8
Distinctively different : exposure to multiple brands in low-elaboration settings
Yang, Linyun W.
;
Cutright, Keisha M.
;
Chartrand, Tanya L.
; …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 973-992
Persistent link: https://www.econbiz.de/10010253783
Saved in:
9
The effects of incidental
brand
exposure on consumption
Ferraro, Rosellina
;
Chartrand, Tanya L.
;
Fitzsimons, …
- In:
Handbook on brand and experience management
,
(pp. 163-173)
.
2008
Persistent link: https://www.econbiz.de/10003789000
Saved in:
10
Vicarious goal fulfillment : when the mere presence of a healthy option leads to an ironically indulgent decision
Wilcox, Keith
;
Vallen, Beth
;
Block, Lauren
;
Fitzsimons, …
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 380-393
Persistent link: https://www.econbiz.de/10003895672
Saved in:
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