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~person:"Foroudi, Pantea"
~subject:"Einzelhandel"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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Einzelhandel
Markenführung
Consumer behaviour
19
Konsumentenverhalten
19
Brand management
12
Brand image
10
Markenimage
10
Brand
9
Markenartikel
9
Corporate reputation
6
Firmenimage
6
Reputation
6
Beziehungsmarketing
5
Relationship marketing
5
Social Web
5
Social web
5
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3
Emotion
3
Innovation
3
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3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
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2
Brand loyalty
2
Brand reputation
2
Brand value
2
Celebrity endorsement
2
Celebrity-Werbung
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Competition
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Complexity theory
2
Configuration
2
Innovation management
2
Innovationsmanagement
2
Loyalty
2
Perception
2
Public relations
2
Viral marketing
2
Virales Marketing
2
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Aufsatz in Zeitschrift
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13
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13
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Foroudi, Pantea
Loureiro, Sandra Maria Correia
36
Melewar, T. C.
30
Bang, Nguyen
29
Phau, Ian
29
Grewal, Dhruv
27
Ko, Eunju
26
Han, Heesup
25
Sarkar, Abhigyan
25
Japutra, Arnold
22
Das, Gopal
20
Khan, Imran
20
Paul, Justin
20
Swoboda, Bernhard
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Rahman, Zillur
19
Veloutsou, Cleopatra
19
Sarkar, Juhi Gahlot
18
Christodoulides, George
17
Keller, Kevin Lane
17
Pantano, Eleonora
17
Rajagopal
17
Schramm-Klein, Hanna
17
Gil Saura, Irene
16
Ekinci, Yuksel
15
Fetscherin, Marc
15
Sands, Sean
15
Valette-Florence, Pierre
15
Vrontis, Demetris
15
Dwivedi, Yogesh Kumar
14
Khare, Arpita
14
Kunkel, Thilo
14
Park, Jungkun
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Sreejesh, S.
14
Dens, Nathalie
13
Diallo, Mbaye Fall
13
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Journal of business research : JBR
5
Corporate reputation review
3
European business review
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
13
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1
Impact of the strength of religious beliefs on
brand
love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
2
The local
brand
representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
3
Influence of
brand
signature,
brand
awareness,
brand
attitude,
brand
reputation on hotel industry’s
brand
performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
4
Perceptional components of
brand
equity : configuring the Symmetrical and Asymmetrical Paths to
brand
loyalty and
brand
purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
5
When love takes over : boosting love towards Airbnb
brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
6
Experiencing the sense of the
brand
: the mining, processing and application of
brand
data through sensory
brand
experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
7
The impact of
brand
value on
brand
competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
8
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
9
Investigating relationship types for creating
brand
value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
10
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
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