Narrow search
Showing 1 - 10 of 22
Cover Image
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Cover Image
Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education
Tourky, Marwa; Foroudi, Pantea; Al-Zadjali, Fatma Haji - In: Building corporate identity, image and reputation in …, (pp. 467-486). 2022
Persistent link: https://www.econbiz.de/10012609418
Cover Image
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei; Foroudi, Pantea; Jin, Zhongqi; Melewar, T. C. - In: International journal of management reviews 24 (2022) 1, pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Cover Image
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Corporate reputation review 24 (2021) 4, pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Cover Image
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Journal of business research : JBR 109 (2020), pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Cover Image
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea; Cuomo, Maria Teresa; Foroudi, Mohammad … - In: Journal of business research : JBR 113 (2020), pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Cover Image
The impact of brand value on brand competitiveness
Gupta, Suraksha; Gallear, David; Rudd, John M.; … - In: Journal of business research : JBR 112 (2020), pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Cover Image
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Cover Image
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Cover Image
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; … - In: Qualitative market research : an international journal 19 (2016) 2, pp. 241-264
Persistent link: https://www.econbiz.de/10011598818