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Influence of innovation capability and customer experience on reputation and loyalty

Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889

Persistent link: https://www.econbiz.de/10011588582

Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Journal of business research : JBR 109 (2020), pp. 472-488

Persistent link: https://www.econbiz.de/10012238107

Place branding : connecting tourist experiences to places

Foroudi, Pantea (ed.); Mauri, Chiara (ed.); … - 2020

"Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand....

Persistent link: https://www.econbiz.de/10012167260

Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia

Ageeva, Elena; Melewar, T. C.; Foroudi, Pantea; Dennis, … - In: Journal of business research : JBR 98 (2019), pp. 15-32

Persistent link: https://www.econbiz.de/10012007156

Corporate identity and social media : existence and extension of the organization

Devereux, Luke; Melewar, T. C.; Foroudi, Pantea - In: International studies of management and organization 47 (2017) 2, pp. 110-134

Persistent link: https://www.econbiz.de/10011675651

Corporate logo : history, definition, and components

Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: International studies of management and organization 47 (2017) 2, pp. 176-196

Persistent link: https://www.econbiz.de/10011675697

Promissing the dream : changing destination image of London through the effect of website place

Foroudi, Pantea; Akarsu, Tugra Nazlil; Ageeva, Elena; … - In: Journal of business research : JBR 83 (2018), pp. 97-110

Persistent link: https://www.econbiz.de/10011775953

The role of corporate identity management in the higher education sector : an exploratory case study

Melewar, T. C.; Foroudi, Pantea; Dinnie, Keith; Bang, Nguyen - In: Journal of marketing communications 24 (2018) 4, pp. 337-359

Persistent link: https://www.econbiz.de/10011880776

Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA

Ageeva, Elena; Melewar, T. C.; Foroudi, Pantea; Dennis, … - In: Journal of business research : JBR 89 (2018), pp. 287-304

Persistent link: https://www.econbiz.de/10011881789

Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting

Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 67 (2014) 11, pp. 2269-2281

Persistent link: https://www.econbiz.de/10010401999