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Marketing research
Shiu, Eric; Hair, Joseph F.; Bush, Robert; Ortinau, David - 2009
Persistent link: https://www.econbiz.de/10003979936
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Multidimensional scaling : concepts and applications
Green, Paul E. - 1989
Persistent link: https://www.econbiz.de/10000761594
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas; Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541509
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Marketing applications of MDS : assessment and outlook
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541510
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Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.; DeSarbo, Wayne; Green, Paul E.; Young, … - 2007
Persistent link: https://www.econbiz.de/10003541579
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Marketing research : in a digital information environment
Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2009 - 4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
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Essentials of marketing research
Hair, Joseph F.; Wolfinbarger, Mary F.; Ortinau, David J.; … - 2010 - 2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241
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An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
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Essentials of marketing research
Hair, Joseph F.; Celsi, Mary Wolfinbarger; Ortinau, David J. - 2013 - 3. ed.
Persistent link: https://www.econbiz.de/10009659685