Similar Search Results

Brands and their meaning makers

Allen, Chris T.; Fournier, Susan; Miller, Felicia - In: Handbook of consumer psychology, (pp. 781-822). 2008

Persistent link: https://www.econbiz.de/10003716273

Consumers relationship theory in consumer research

Fournier, Susan - 2009

Persistent link: https://www.econbiz.de/10003784609

A consumer-brand relationship framework for strategic brand management

Fournier, Susan - 1994

Persistent link: https://www.econbiz.de/10003463944

Lessons learned about consumers' relationships with their brands

Fournier, Susan - In: Handbook of brand relationships, (pp. 5-23). 2009

Persistent link: https://www.econbiz.de/10003915468

Attachment security and the strength of commercial relationships : a longitudinal study

Paulssen, Marcel; Fournier, Susan - 2007

Persistent link: https://www.econbiz.de/10003530381

Consumers and their brands : developing relationship theory in consumer research

Fournier, Susan - 2010

Persistent link: https://www.econbiz.de/10003924377

When good brands do bad

Aaker, Jennifer; Fournier, Susan; Brasel, S. Adam - 2010

Persistent link: https://www.econbiz.de/10003924379

From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model

Park, C. Whan; Eisingerich, Andreas B; Park, Jason Whan - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 269-274

Persistent link: https://www.econbiz.de/10009766839

Relating badly to brands

Fournier, Susan; Alvarez, Claudio - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 253-264

Persistent link: https://www.econbiz.de/10009766849

Consumer-brand relationships : theory and practice

Fournier, Susan (ed.) - 2012

, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new … research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply …

Persistent link: https://www.econbiz.de/10009728942