Narrow search
Showing 1 - 10 of 40
Cover Image
Putting the person back in person-brands : understanding and managing the two-bodied brand
Fournier, Susan; Eckhardt, Giana M. - In: Journal of marketing research 56 (2019) 4, pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
Cover Image
Strong brands, strong relationships
Fournier, Susan (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10011297035
Cover Image
Consumer-brand relationships : theory and practice
Fournier, Susan (contributor) - 2012 - 1. publ.
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and...
Persistent link: https://www.econbiz.de/10011676445
Cover Image
Lessons learned about consumers' relationships with their brands
Fournier, Susan - In: Handbook of brand relationships, (pp. 5-23). 2009
Persistent link: https://www.econbiz.de/10003915468
Cover Image
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan - 2010
Persistent link: https://www.econbiz.de/10003924377
Cover Image
When good brands do bad
Aaker, Jennifer; Fournier, Susan; Brasel, S. Adam - 2010
Persistent link: https://www.econbiz.de/10003924379
Cover Image
The uninvited brand
Fournier, Susan; Avery, Jill - In: Business horizons 54 (2011) 3, pp. 193-207
Persistent link: https://www.econbiz.de/10009126412
Cover Image
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan; Eisingerich, Andreas B; Park, Jason Whan - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Cover Image
Relating badly to brands
Fournier, Susan; Alvarez, Claudio - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
Cover Image
When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer; Fournier, Susan; Brasel, S. Adam - 2003
Persistent link: https://www.econbiz.de/10001764888