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Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 43 (2018), pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
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Predictors of fashion clothing involvement among Indian youth
Khare, Arpita; Rakesh, Sapna - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 3/4, pp. 209-220
Persistent link: https://www.econbiz.de/10008840818
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Gender as a moderator of the relationship between materialism and fashion closthing involvement among Indian youth
Handa, Meenakshi; Khare, Arpita - In: International journal of consumer studies 37 (2013) 1, pp. 112-120
Persistent link: https://www.econbiz.de/10009713754
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In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson; Foxall, Gordon R.; Saevarsson, Hugi - In: Consumer behavior analysis : (a) rational approach to …, (pp. 185-197). 2013
Persistent link: https://www.econbiz.de/10009740372
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Influence of collective self esteem on fashion clothing involvement among Indian women
Khare, Arpita; Mishra, Ankita; Parveen, Ceeba - In: Journal of fashion marketing and management 16 (2012) 1, pp. 42-63
Persistent link: https://www.econbiz.de/10009532726
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Influence of consumers' susceptibility to interpersonal influence, collective self-esteem and age on fashion clothing involvement : a study on Indian consumers
Khare, Arpita; Mishra, Ankita; Parveen, Ceeba; … - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3/4, pp. 227-242
Persistent link: https://www.econbiz.de/10009427430
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How cosmopolitan are Indian consumers? : a study on fashion clothing involvement
Khare, Arpita - In: Journal of fashion marketing and management 18 (2014) 4, pp. 431-451
Persistent link: https://www.econbiz.de/10010530880
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Influence of normative and informative values on fashion clothing involvement of Indian women
Khare, Arpita; Parveen, Ceeba; Mishra, Ankita - In: Journal of customer behaviour 11 (2012) 1, pp. 9-32
Persistent link: https://www.econbiz.de/10009563578
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Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia; Jiménez-Barreto, Jano; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
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Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia; Amorim, Marlene - In: E-business : state of the art of ICT based challenges …, (pp. 81-97). 2017
Persistent link: https://www.econbiz.de/10011858948