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The reinforcing and aversive consequences of customer experience : the role of consumer confusion

Anninou, Ioanna; Foxall, Gordon R. - In: Journal of retailing and consumer services 51 (2019), pp. 139-151

Persistent link: https://www.econbiz.de/10012115058

Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets

Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313

Persistent link: https://www.econbiz.de/10011689825

Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality

Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Baltic journal of management 12 (2017) 2, pp. 153-170

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Personal values, green self-identity and electric car adoption

Barbarossa, Camilla; Pelsmacker, Patrick de; Moons, Ingrid - In: Ecological economics : the transdisciplinary journal of … 140 (2017), pp. 190-200

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An asymmetrical approach to understanding configurations of customer loyalty in the airline industry

Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 38 (2017), pp. 96-107

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Brand equity and brand loyalty in the internet banking context : FIMIX-PLS market segmentation

Loureiro, Sandra Maria Correia; Miranda, Francisco J. - In: Challenges and trends in modern banking, (pp. 179-195). 2016

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Which cues cause consumers to perceive brands as more global? : a conjoint analysis

De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626

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The marketing firm : economic psychology of corporate behaviour

Vella, Kevin J.; Foxall, Gordon R. - 2011

This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyse the...

Persistent link: https://www.econbiz.de/10011850900

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

Consumer decision-making for functional foods : insights from a qualitative study

Anninou, Ioanna; Foxall, Gordon R. - In: The journal of consumer marketing 34 (2017) 7, pp. 552-565

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