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~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Deutschland
Experiment
Konsumentenverhalten
Markenartikel
Markenführung
Marktforschung
Mode
Consumer behaviour
354
Brand management
90
Brand image
67
Markenimage
67
Brand
53
Beziehungsmarketing
52
Relationship marketing
52
Advertising effects
39
Werbewirkung
39
Einzelhandel
37
Retail trade
37
Emotion
34
Luxury goods
34
Luxusgüter
34
Online retailing
30
Online-Handel
30
Customer satisfaction
27
Kundenzufriedenheit
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Internet marketing
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Online-Marketing
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Social web
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Australien
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309
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Sammelwerk
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5
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English
345
German
17
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All
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Han, Heesup
114
Mattila, Anna S.
97
Gierl, Heribert
80
Lusk, Jayson L.
76
Belk, Russell W.
75
Khare, Arpita
71
Herrmann, Andreas
67
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
64
Nayga, Rodolfo M.
63
Ko, Eunju
62
Septianto, Felix
60
Paul, Justin
59
Jang, Soocheong
58
Bagozzi, Richard P.
57
Choi, Tsan-Ming
53
Hollebeek, Linda D.
50
Walsh, Gianfranco
50
Wiedmann, Klaus-Peter
50
Diamantopoulos, Adamantios
46
Kim, Jungkeun
45
Sharma, Piyush
45
Rajagopal
42
Thaichon, Park
42
Bang, Nguyen
41
Bauer, Hans H.
41
Ko, Yong Jae
40
Das, Gopal
39
Grunert, Klaus G.
39
Vrontis, Demetris
39
Esch, Franz-Rudolf
38
Melewar, T. C.
38
Rahman, Zillur
38
Wagner, Udo
38
Eisend, Martin
37
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Journal of business research : JBR
45
Journal of retailing and consumer services
20
Journal of promotion management : JPM
10
The international review of retail, distribution and consumer research
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of economic psychology : research in economic psychology and behavioral economics
6
Journal of international consumer marketing
6
Journal of organizational behavior management
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of retailing
5
Marketing : ZFP ; journal of research and management
5
Marketing theory
5
Psychology & marketing
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
International journal of consumer studies
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of retail and distribution management
3
The service industries journal
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
8
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
9
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
10
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
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