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~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Sattler, Henrik"
~source:"econis"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Book section"
~type_genre:"Reprint"
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Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
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Phau, Ian
Sattler, Henrik
Gröppel-Klein, Andrea
18
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International advertising and communication : current insights and empirical findings
1
Konzernmanagement : Corporate Governance und Kapitalmarkt ; 62. wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V. 2000 in Berlin
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
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1
The Routledge companion to creativity
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The impact of theory on representations of the consumer and the marketing organisation
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Warum sind Marken erfolgreich? : [Markendialog Februar 1999]
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1
Wertorientierte Unternehmensführung : Perspektiven und Handlungsfelder für die Wertsteigerung von Unternehmen ; Festschrift zum 10jährigen Bestehen des Wirtschaftswissenschaftlichen Zentrums (WWZ) der Universität Basel
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In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
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2
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
3
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
4
Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 47-66)
.
1999
Persistent link: https://www.econbiz.de/10001444664
Saved in:
5
Der Einfluß von Marken auf die Glaubwürdigkeit von Produkt-Vorankündigungen: ein internationaler empirischer Vergleich
Sattler, Henrik
;
Schirm, Karsten
- In:
Innovation und Absatz
,
(pp. 63-87)
.
1999
Persistent link: https://www.econbiz.de/10001427999
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6
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 31-46)
.
2007
Persistent link: https://www.econbiz.de/10003544570
Saved in:
7
Markenbewertung als Instrument der wertorientierten Unternehmensführung
Sattler, Henrik
- In:
Wertorientierte Unternehmensführung : Perspektiven und …
,
(pp. 191-212)
.
1998
Persistent link: https://www.econbiz.de/10001366586
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8
Corporate
brand
equity
Sattler, Henrik
- In:
Konzernmanagement : Corporate Governance und …
,
(pp. 235-249)
.
2001
Persistent link: https://www.econbiz.de/10001606326
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9
Brand
-Stretching : Chancen und Risiken
Sattler, Henrik
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 141-149)
.
2001
Persistent link: https://www.econbiz.de/10001572305
Saved in:
10
Innovation : Lebensnerv der Marke
Sattler, Henrik
;
Wildner, Raimund
- In:
Warum sind Marken erfolgreich? : [Markendialog Februar 1999]
,
(pp. 53-77)
.
1999
Persistent link: https://www.econbiz.de/10001721525
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