Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schröder, Hendrik"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Book section"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
35
Deutschland
8
Germany
8
Brand management
5
Markenführung
5
Distribution channel
4
Online retailing
4
Online-Handel
4
Vertriebsweg
4
Brand
3
Brand image
3
Einzelhandel
3
Emotion
3
Kaufentscheidung
3
Markenartikel
3
Markenimage
3
Psychology of advertising
3
Purchase decision
3
Retail trade
3
Werbepsychologie
3
Advertising effects
2
Behavioral economics
2
Belgien
2
Belgium
2
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Cultural identity
2
Distance selling
2
Distanzhandel
2
Electric vehicle
2
Elektrofahrzeug
2
Experiment
2
Großbritannien
2
Handelsmarketing
2
Kulturelle Identität
2
Ladengestaltung
2
Luxury goods
2
Luxusgüter
2
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
34
Book / Working Paper
1
Type of publication (narrower categories)
All
Book section
Reprint
Article in journal
263
Aufsatz in Zeitschrift
263
Aufsatz im Buch
34
Collection of articles of several authors
11
Sammelwerk
11
Aufsatzsammlung
3
Graue Literatur
3
Hochschulschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Non-commercial literature
3
Arbeitspapier
2
Conference paper
2
Konferenzbeitrag
2
Lehrbuch
2
Textbook
2
Thesis
2
Working Paper
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
26
German
9
Author
All
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schröder, Hendrik
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Henninger, Claudia E.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Choi, Tsan-Ming
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Kenning, Peter
9
Herrmann, Andreas
8
Keller, Kevin Lane
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Ahlert, Dieter
7
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Langner, Tobias
7
Maclaran, Pauline
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Tadajewski, Mark
7
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Easey, Mike
6
more ...
less ...
Published in...
All
Consumer behavior analysis : (a) rational approach to consumer choice
4
Country of origin effect : looking back and moving forward
2
Handbuch Multi-Channel-Marketing
2
Marketing and multicultural diversity
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic retailing
1
Handbook of developments in consumer behaviour
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Handelsforschung
1
International advertising and communication : current insights and empirical findings
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Multichannel-Management
1
Sustainable consumption, ecology and fair trade
1
The Routledge companion to creativity
1
The SAGE handbook of marketing theory
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The impact of theory on representations of the consumer and the marketing organisation
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
2
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
3
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
4
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
5
Informations- und Entscheidungsverhalten der Kunden von Multi-Channel-Retailern
Schröder, Hendrik
;
Zaharia, Silvia
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 81-101)
.
2007
Persistent link: https://www.econbiz.de/10003434827
Saved in:
6
Kaufrisiken und Risikoreduktionsmaßnahmen der Kunden von Multi-Channel-Retailern
Schröder, Hendrik
;
Bohlmann, Annette
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 103-123)
.
2007
Persistent link: https://www.econbiz.de/10003434834
Saved in:
7
Die Messung der Wahrnehmung von Warenplatzierungen mit Hilfe der Videobeobachtung und der Blickaufzeichnung : dargestellt am Beispiel der Warengruppe Wasch-, Putz- und Reinigungsmi...
Schröder, Hendrik
;
Möller, Nina
;
Zimmermann, Gregor
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 257-282)
.
2007
Persistent link: https://www.econbiz.de/10003468177
Saved in:
8
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
9
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
10
Marketing ethical products : what can we learn from Fair Trade consumer behaviour in Belgium?
Pelsmacker, Patrick de
;
Janssens, Wim
;
Mielants, Caroline
; …
- In:
Sustainable consumption, ecology and fair trade
,
(pp. 109-126)
.
2007
Persistent link: https://www.econbiz.de/10003501077
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
