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The behavioral economics of brand choice
Foxall, Gordon R.; Oliveira-Castro, Jorge M.; James, … - 2007
Persistent link: https://www.econbiz.de/10003460750
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Consumer behaviour
Evans, Martin; Jamal, Ahmad; Foxall, Gordon R. - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003788355
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Appreciation
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649244
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Appropriation
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649247
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Acquisition
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649254
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Theoretical and historical approaches
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649259
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Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R. - 2008
Persistent link: https://www.econbiz.de/10003611116
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Consumption
Warde, Alan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008649634
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian; Prendergast, Gerard P. - 2010
Persistent link: https://www.econbiz.de/10003922855