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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601
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Emulation, imitation, and global consumerism
Wilk, Richard R. - 2009
Persistent link: https://www.econbiz.de/10003785637
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald; Coulter, Robin Higie - 2009
Persistent link: https://www.econbiz.de/10003793919
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Why do the natives wear Adidas?
Arnould, Eric J.; Wilk, Richard R. - 2009
Persistent link: https://www.econbiz.de/10003785573
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian; Prendergast, Gerard P. - 2010
Persistent link: https://www.econbiz.de/10003922855
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The sure thing that flopped
Zaltman, Gerald; Zaltman, Lindsay - In: Harvard business review : HBR 86 (2008) 7/8, pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
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Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R. - 2008
Persistent link: https://www.econbiz.de/10003611116
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Consumer researchers : take a hike!
Zaltman, Gerald - 2008
Persistent link: https://www.econbiz.de/10003611242