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~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Zaltman, Gerald"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Fallstudie"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
7
Market research
3
Brand management
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Advertising
1
Advertising effects
1
Apple Computer Inc.
1
Brand
1
China
1
Cultural identity
1
Elderly people
1
Emotion
1
Furniture retailing
1
Harley-Davidson, Inc.
1
International marketing
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Luxusgüter
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Marketingmanagement
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Nike <Firma>
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Fallstudie
Reprint
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264
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264
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28
Book section
28
Collection of articles of several authors
13
Sammelwerk
13
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4
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3
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7
Author
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Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Zaltman, Gerald
Keller, Kevin Lane
7
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Huber, Frank
3
Maclaran, Pauline
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Schneider, Willy
3
Sheth, Jagdish N.
3
Thompson, Craig J.
3
Valenzuela, Ana
3
Albanese, Paul J.
2
Arnould, Eric J.
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Borghini, Stefania
2
Brown, Tom
2
Buckley, Peter J.
2
Carù, Antonella
2
Cova, Véronique
2
Dahlan, Winai
2
Dennis, Charles
2
Derval, Diana
2
Enomoto, Nozomi
2
Farr, Andy
2
Garolera, Jordi
2
Goffin, Keith
2
Goworek, Helen
2
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The impact of theory on representations of the consumer and the marketing organisation
2
Brand management ; Vol. 4
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Harvard business review : HBR
1
Qualitative marketing research : approaches, techniques and analysis
1
Source
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ECONIS (ZBW)
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1
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
2
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
3
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
4
Consumer researchers : take a hike!
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003611242
Saved in:
5
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
6
The sure thing that flopped
Zaltman, Gerald
;
Zaltman, Lindsay
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
Saved in:
7
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
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