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~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Werbepsychologie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Werbepsychologie
Consumer behaviour
258
Brand management
79
Markenführung
79
Brand image
62
Markenimage
62
Brand
48
Markenartikel
47
Advertising effects
35
Werbewirkung
35
Beziehungsmarketing
34
Relationship marketing
34
Luxury goods
32
Luxusgüter
32
Emotion
30
Advertising
24
Werbung
24
Internet marketing
22
Online-Marketing
22
Customer satisfaction
21
Kundenzufriedenheit
21
Social Web
20
Social web
20
Australia
17
Australien
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Viral marketing
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Virales Marketing
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Cultural identity
15
Kulturelle Identität
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Online retailing
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Online-Handel
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Globalisierung
13
Globalization
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Dienstleistungsqualität
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Fashion
12
Marketing management
12
Marketingmanagement
12
Service quality
12
Welt
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Article
254
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Aufsatz in Zeitschrift
Reprint
Article in journal
256
Aufsatz im Buch
25
Book section
25
Collection of articles of several authors
11
Sammelwerk
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Aufsatzsammlung
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Mehrbändiges Werk
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Lehrbuch
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Language
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English
260
Author
All
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Han, Heesup
113
Mattila, Anna S.
96
Lusk, Jayson L.
74
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Grewal, Dhruv
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Ko, Eunju
57
Paul, Justin
55
Septianto, Felix
55
Belk, Russell W.
54
Herrmann, Andreas
51
Walsh, Gianfranco
49
Bagozzi, Richard P.
47
Kim, Jungkeun
45
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Choi, Tsan-Ming
41
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Wiedmann, Klaus-Peter
37
Kim, Seongseop
36
Park, Jungkun
36
Verhoef, Peter C.
36
Vrontis, Demetris
36
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Woodside, Arch G.
34
Wu, Luorong
34
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Journal of business research : JBR
39
Journal of retailing and consumer services
16
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of economic psychology : research in economic psychology and behavioral economics
6
Journal of organizational behavior management
6
Journal of business ethics : JOBE
5
Journal of international consumer marketing
5
Journal of marketing communications
5
Marketing theory
5
Psychology & marketing
5
European journal of marketing : EJM
4
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of retail & distribution management
3
The service industries journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of modelling in management
2
Journal of vacation marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
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ECONIS (ZBW)
Showing
1
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of
260
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
7
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
8
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
9
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
Saved in:
10
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
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