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Consumer-based brand equity and brand performance
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; James, … - In: The service industries journal 28 (2008) 3/4, pp. 445-461
Persistent link: https://www.econbiz.de/10003751903
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Consumer choice
Foxall, Gordon R. - 1983
Persistent link: https://www.econbiz.de/10000046783
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Consumer behavior : a practical guide
Foxall, Gordon R. - 1980
Persistent link: https://www.econbiz.de/10000048628
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Hull-Spence Behavior Theory as a paradigm for consumer behavior
Rossiter, John R.; Foxall, Gordon R. - In: Marketing theory 8 (2008) 2, pp. 123-141
Persistent link: https://www.econbiz.de/10003731419
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Reward, emotion and consumer choice : from neuroeconomics to neurophilosophy
Foxall, Gordon R. - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 368-396
Persistent link: https://www.econbiz.de/10003764100
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Consumer behaviour
Evans, Martin; Jamal, Ahmad; Foxall, Gordon R. - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003788355
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Technology acceptance : a meta-analysis of the TAM ; Part 1
Yousafzai, Shumaila Y.; Foxall, Gordon R.; Pallister, … - In: Journal of modelling in management 2 (2007) 3, pp. 251-280
Persistent link: https://www.econbiz.de/10003773898
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Technology acceptance : a meta-analysis of the TAM ; Part 2
Yousafzai, Shumaila Y.; Foxall, Gordon R.; Pallister, … - In: Journal of modelling in management 2 (2007) 3, pp. 281-304
Persistent link: https://www.econbiz.de/10003773899
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Interpreting consumer choice : the behavioral perspective model
Foxall, Gordon R. - 2009
Persistent link: https://www.econbiz.de/10003836169
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The behavioral economics of brand choice
Foxall, Gordon R.; Oliveira-Castro, Jorge M.; James, … - 2007
Persistent link: https://www.econbiz.de/10003460750