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Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 28 (2016), pp. 263-273

Persistent link: https://www.econbiz.de/10011434176

Advances in national brand and private label marketing : Sixth International Conference, 2019

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2019

"The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...

Persistent link: https://www.econbiz.de/10012049368

Store flyer design and the intentions to visit the store and buy : the moderating role of perceived variety and perceived store image

Prediger, Maciel; Huertas-Garcia, Rubén; … - In: Journal of retailing and consumer services 51 (2019), pp. 202-211

Persistent link: https://www.econbiz.de/10012115120

The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 782-807

Persistent link: https://www.econbiz.de/10011775713

Retail promotional communication : the comparative effectiveness of print versus online

Ziliani, Cristina; Ieva, Marco; Gázquez-Abad, Juan Carlos - In: Exploring omnichannel retailing : common expectations …, (pp. 225-249). 2019

Persistent link: https://www.econbiz.de/10011954551

Editorial: some insights in retailing : gluten-free products, veg private labels, stock-outs and in-store merchandisers

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 63 (2021), pp. 1-2

Persistent link: https://www.econbiz.de/10012666024

Editorial: special issue on the National Brand & Private Label Marketing Conference 2014

Martínez-López, Francisco J.; Brown, James R.; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-2

Persistent link: https://www.econbiz.de/10012431714

Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017

Martínez-López, Francisco J. (ed.); … - 2017

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss...

Persistent link: https://www.econbiz.de/10012398339

Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019

Martínez-López, Francisco J. (ed.); … - 2019

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...

Persistent link: https://www.econbiz.de/10012398499

Advances in National Brand and Private Label Marketing : Seventh International Conference, 2020

Martinez-Lopez, Francisco J. (ed.); … - 2020 - 1st ed. 2020.

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of...

Persistent link: https://www.econbiz.de/10012399438