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~person:"Gerpott, Torsten J."
~person:"Verhoef, Peter C."
~subject:"Marketing theory"
~subject:"Mobile communications"
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Marketing theory
Mobile communications
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80
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80
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29
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29
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23
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23
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Gerpott, Torsten J.
Verhoef, Peter C.
Tadajewski, Mark
15
Dwivedi, Yogesh Kumar
10
Maclaran, Pauline
8
Ghose, Anindya
7
Haucap, Justus
7
Heimeshoff, Ulrich
7
Liébana-Cabanillas, Francisco
7
Gijón, Covadonga
6
Han, Sang Pil
6
Williams, Michael D.
6
Barth, Anne-Kathrin
5
Björkegren, Daniel
5
Chawla, Deepak
5
Foxall, Gordon R.
5
Karjaluoto, Heikki
5
Löschel, Andreas
5
Pagani, Margherita
5
Rodemeier, Matthias
5
Stephen, Andrew T.
5
Vlachos, Pavlos A.
5
Werthschulte, Madeline
5
Aaker, Jennifer
4
Bauer, Hans H.
4
Belk, Russell W.
4
Birch, Nancy J.
4
Buse, Stephan
4
Cova, Bernard
4
Culver, Jeffrey N.
4
Czajkowski, Mikołaj
4
Dobscha, Susan
4
Fournier, Susan
4
Garín-Muñoz, Teresa
4
Grissen, Darrell
4
Groß, Michael
4
Han, Heesup
4
Huber, Frank
4
Joshi, Himanshu
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Kannan, P. K.
4
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Telecommunications policy : the international journal of digital economy, data sciences and new media
5
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2
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1
International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
16
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1
Termination notice of mobile network operator customers after a tariff switch : an empirical study of postpaid subscribers in Germany
Gerpott, Torsten J.
;
Meinert, Phil
- In:
Telecommunications policy : the international journal …
42
(
2018
)
3
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011997515
Saved in:
2
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
3
The impact of mobile Internet usage on mobile voice calling behavior : a two-level analysis of residential mobile communications customers in Germany
Gerpott, Torsten J.
;
Meinert, Phil
- In:
Telecommunications policy : the international journal …
40
(
2016
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10011620817
Saved in:
4
Who (dis)continues to use SMS in the age of ubiquitous mobile Internet access? : a two-level investigation of residential mobile communications customers in Germany
Gerpott, Torsten J.
- In:
International journal of e-business research : an …
11
(
2015
)
3
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011306285
Saved in:
5
Who is (not) convinced to withdraw a contract termination announcement? : A discriminant analysis of mobile communications customers in Germany
Gerpott, Torsten J.
;
Ahmadi, Nima
;
Weimar, Daniel
- In:
Telecommunications policy : the international journal …
39
(
2015
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011336608
Saved in:
6
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
7
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
8
Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market
Gerpott, Torsten J.
;
Rams, Wolfgang
;
Schindler, Andreas
- In:
Telecommunications policy : the international journal …
25
(
2001
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10001565166
Saved in:
9
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
10
Sind positiv eingestellte Kunden generell bereit, mehr zu zahlen? : empirische Studien zu Moderatoren des Zusammenhangs zwischen anbieterbezogenen Kundeneinstellungen und Zahlungsb...
Gerpott, Torsten J.
- In:
Zeitschrift für Management : ZfM
4
(
2009
)
2
,
pp. 99-130
Persistent link: https://www.econbiz.de/10003888787
Saved in:
1
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