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Gierl, Heribert; Koncz, Julia; Satzinger, Michaela - In: Die Unternehmung : Swiss journal of business research … 56 (2002) 3, pp. 145-161

Persistent link: https://www.econbiz.de/10001674596

Gierl, Heribert - In: Die Unternehmung : Swiss journal of business research … 57 (2003) 2, pp. 115-133

Persistent link: https://www.econbiz.de/10001751684

Gierl, Heribert; Bombe, Sandra - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 3, pp. 6-20

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Hüttl-Maack, Verena; Gierl, Heribert - In: Current insights and future trends : [extended versions …, (pp. 29-42). 2012

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Gierl, Heribert; Pagel, Sabine - In: Marketing : ZFP ; journal of research and management 34 (2012) 1, pp. 22-39

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Gierl, Heribert; Koncz, Julia - In: Marketing : journal of research and management 2 (2006) 2, pp. 76-93

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Gierl, Heribert; Koncz, Julia; Jaumann, Mathias - In: Jahrbuch der Absatz- und Verbrauchsforschung 51 (2005) 2, pp. 176-199

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Bombe, Sandra; Gierl, Heribert - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 109-126

Persistent link: https://www.econbiz.de/10010407621

Gierl, Heribert; Stock, Carolin - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 139-148

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Oefele, Franziska; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 199-214). 2017

Persistent link: https://www.econbiz.de/10011540360