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~person:"Gierl, Heribert"
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Gierl, Heribert
Lustig, Nora
135
Han, Heesup
129
Nayga, Rodolfo M.
121
Lusk, Jayson L.
120
Belk, Russell W.
116
Grunert, Klaus G.
116
Rosenbrock, Rolf
114
Sánchez Torres, Fabio
111
Cutler, David M.
108
Eslava, Marcela
105
Costa-Font, Joan
103
Attanasio, Orazio P.
102
Wansink, Brian
102
Bloom, Nicholas
99
Mattila, Anna S.
99
Wiedmann, Klaus-Peter
98
Weber, Michael
96
Davis, Steven J.
95
Qaim, Matin
94
Taylor, J. Edward
93
Cawley, John H.
92
Cawley, John
91
Courtemanche, Charles
91
Huber, Frank
91
Kugler, Adriana D.
91
Maloney, William F.
90
Alderman, Harold
87
Hanson, Gordon H.
85
Phau, Ian
85
Rajagopal
85
Skoufias, Emmanuel
85
Ocampo Gaviria, José Antonio
83
Bauer, Hans H.
82
Sheth, Jagdish N.
82
Dwivedi, Yogesh Kumar
81
Gruber, Jonathan
81
Herrmann, Andreas
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Fairlie, Robert W.
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Marketing : ZFP ; journal of research and management
17
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Challenges in an age of dis-engagement
3
Journal of business research : JBR
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Marketing : journal of research and management
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Schriften zum Marketing
1
The international review of retail, distribution and consumer research
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Yearbook of marketing and consumer research
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Zeitschrift für Planung & Unternehmenssteuerung
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ECONIS (ZBW)
83
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1
High and light, dark and heavy? Using metaphoric associations to affect perceptions oh the nutritional content of
food
products
Thomas, Stefan
;
Gierl, Heribert
- In:
Challenges in an age of dis-engagement
,
(pp. 123-137)
.
2017
Persistent link: https://www.econbiz.de/10011688967
Saved in:
2
Increasing perceptions of tastiness and the intent to purchase unbranded
food
offered in retail stores by using consummatory images
Maurer, Martina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
Saved in:
3
Effects of slim and heavy advertising models on appearence, self-esteem and product evaluations
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Current insights and future trends : [extended versions …
,
(pp. 29-42)
.
2012
Persistent link: https://www.econbiz.de/10009748179
Saved in:
4
Should she hold it or should she eat it? The efficient pose of testimonials to improve perceptions of tastiness of
food
products
Manouras, Martina
;
Gierl, Heribert
- In:
Challenges in an age of dis-engagement
,
(pp. 269-282)
.
2017
Persistent link: https://www.econbiz.de/10011692499
Saved in:
5
Polarisierung des Handels
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
37
(
1991
)
4
,
pp. 299-327
Persistent link: https://www.econbiz.de/10001122393
Saved in:
6
Konsumententypologie oder A-priori-Segmentierung als Instrumente der Zielgruppenauswahl
Gierl, Heribert
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
41
(
1989
)
9
,
pp. 766-789
Persistent link: https://www.econbiz.de/10001072007
Saved in:
7
Lebensstil und Preislagenwahl der Konsumenten
Gierl, Heribert
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
43
(
1991
)
5
,
pp. 387-417
Persistent link: https://www.econbiz.de/10001106222
Saved in:
8
Neue Technologien und Leapfrogging der Nachfrager
Gierl, Heribert
- In:
Journal of business economics : JBE
67
(
1997
)
10
,
pp. 1073-1091
Persistent link: https://www.econbiz.de/10001227154
Saved in:
9
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
10
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
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