Narrow search
Showing 1 - 10 of 23
Cover Image
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Cover Image
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja; Gil Saura, Irene - In: Journal of hospitality marketing & management 21 (2012) 7/8, pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Cover Image
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric; Guzman, Francisco - In: The journal of consumer marketing 33 (2016) 5, pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Cover Image
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Cover Image
Retail brand equity : a model based on its dimensions and effects
Gil Saura, Irene; Ruiz-Molina, María Eugenia; Michel, … - In: The international review of retail, distribution and … 23 (2013) 2, pp. 111-136
Persistent link: https://www.econbiz.de/10009743697
Cover Image
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno; Langaro, Daniela; Fernandes, Teresa; … - In: The journal of brand management : an international journal 27 (2020) 6, pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Cover Image
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene; Ruiz-Molina, M. Eugenia; Berenguer … - In: Journal of relationship marketing : innovations and … 19 (2020) 4, pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Cover Image
Consumer brand relationships
Fetscherin, Marc (ed.); Cayolla, Ricardo Roseira (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011587779
Cover Image
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Cover Image
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10011951149