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Managers' perceptions of delivered value in the hospitality industry
Gallarza, Martina G.; Santos Arteaga, Francisco Javier; … - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 857-893
Persistent link: https://www.econbiz.de/10011433722
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The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene; Šerić, Maja; Ruiz-Molina, María Eugenia - In: The journal of brand management : an international journal 24 (2017) 2, pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
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A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.; Arteaga, Francisco; Del Chiappa, … - In: Journal of service management 28 (2017) 4, pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
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Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
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Logistics service quality and technology investment in retailing
Gil Saura, Irene; Ruiz-Molina, María-Eugenia - In: European retail research 23 (2009) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10003832164
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Conceptualizing and measuring loyalty : towards a conceptual model of tourist loyalty antecedents
Moliner Valázquez, Beatriz; Gil Saura, Irene; Ruiz … - In: Journal of vacation marketing : an international journal 17 (2011) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10008840752
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Logistic service quality and technology : a comparison between supplier-retailer and retailer-consumer relationships
Gil Saura, Irene; Ruiz Molina, Maria Eugenia; Servera … - In: The international review of retail, distribution and … 18 (2008) 5, pp. 495-510
Persistent link: https://www.econbiz.de/10003806239
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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja; Gil Saura, Irene - In: Journal of hospitality marketing & management 21 (2012) 7/8, pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
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The quality-value-satisfaction-loyalty chain : relationships and impacts
Gallarza, Martina G.; Gil Saura, Irene; Moreno, … - In: Tourism review : the official journal of the AIEST 68 (2013) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10009738872