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Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh; Filieri, Raffaele; Gorton, Matthew - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
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The challenges of sharing : brands as club goods
Tregear, Angela; Gorton, Matthew - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 826-842
Persistent link: https://www.econbiz.de/10009525828
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Evaluating resposes to celebrity endorsements using projective techniques
Tantiseneepong, Nisachon; Gorton, Matthew; White, John - In: Qualitative market research : an international journal 15 (2012) 1, pp. 57-69
Persistent link: https://www.econbiz.de/10009503726
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Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships
Angell, Robert J.; Bottomley, Paul; Brečić, Ružica; … - In: European Sport management quarterly : ESMQ 21 (2021) 4, pp. 605-624
Persistent link: https://www.econbiz.de/10012623297
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What determines consumers' use of eco-labels? : taking a close look at label trust
Gorton, Matthew; Tocco, Barbara; Yeh, Ching-Hua; … - In: Ecological economics : the transdisciplinary journal of … 189 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013194206
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Understanding consumer responses to retailers' cause related voucher schemes : evidence from the UK grocery sector
Gorton, Matthew; Angell, Robert; White, John; Tseng, Yu-shan - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1931-1953
Persistent link: https://www.econbiz.de/10010205953
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Customers' motivation to engage with luxury brands on social media
Bazi, Saleh; Filieri, Raffaele; Gorton, Matthew - In: Journal of business research : JBR 112 (2020), pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
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Understanding fans' responses to the sponsor of a rival team
Angell, Robert J.; Gorton, Matthew; Bottomley, Paul; … - In: European Sport management quarterly : ESMQ 16 (2016) 2, pp. 190-213
Persistent link: https://www.econbiz.de/10011570965
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Consumer willingness to pay for traditional food products
Balogh, Péter; Békési, Dániel; Gorton, Matthew; … - In: Food policy : economics planning and politics of food … 61 (2016), pp. 176-184
Persistent link: https://www.econbiz.de/10011632998
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Consumer behavior during the Covid-19 pandemic : the importance of collectivist orientation
Gaćeša, Dora; Brečić, Ružica; Gorton, Matthew - In: Market : review for marketing theory and practice 34 (2022) 2, pp. 175-190
Persistent link: https://www.econbiz.de/10013535751