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~person:"Gorton, Matthew"
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Consumer behaviour
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Gorton, Matthew
Han, Heesup
123
Belk, Russell W.
114
Phau, Ian
107
Mattila, Anna S.
106
Huber, Frank
104
Grunert, Klaus G.
101
Bauer, Hans H.
91
Sutter, Matthias
87
Herrmann, Andreas
85
Lusk, Jayson L.
85
Gierl, Heribert
84
Foxall, Gordon R.
82
Wiedmann, Klaus-Peter
82
Sheth, Jagdish N.
81
Khare, Arpita
80
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
74
Dwivedi, Yogesh Kumar
70
Ko, Eunju
69
Loureiro, Sandra Maria Correia
69
Nayga, Rodolfo M.
69
Septianto, Felix
68
Bagozzi, Richard P.
67
Laroche, Michel
67
Stavins, Joanna
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Agarwal, Sumit
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Wansink, Brian
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Paul, Justin
65
Chintagunta, Pradeep K.
62
Bruwer, Johan
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Jang, Soocheong
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Walsh, Gianfranco
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Choi, Tsan-Ming
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Janssen, Maarten C. W.
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
Journal of business research : JBR
2
Food policy : economics planning and politics of food and agriculture
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Journal of retailing
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Market : review for marketing theory and practice
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Qualitative Market Research: An International Journal
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Qualitative market research : an international journal
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ECONIS (ZBW)
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1
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on
brand
love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
2
The challenges of sharing : brands as club goods
Tregear, Angela
;
Gorton, Matthew
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 826-842
Persistent link: https://www.econbiz.de/10009525828
Saved in:
3
Evaluating resposes to celebrity endorsements using projective techniques
Tantiseneepong, Nisachon
;
Gorton, Matthew
;
White, John
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10009503726
Saved in:
4
Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships
Angell, Robert J.
;
Bottomley, Paul
;
Brečić, Ružica
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012623297
Saved in:
5
What determines consumers' use of eco-labels? : taking a close look at label trust
Gorton, Matthew
;
Tocco, Barbara
;
Yeh, Ching-Hua
; …
- In:
Ecological economics : the transdisciplinary journal of …
189
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013194206
Saved in:
6
Understanding consumer responses to retailers' cause related voucher schemes : evidence from the UK grocery sector
Gorton, Matthew
;
Angell, Robert
;
White, John
;
Tseng, Yu-shan
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1931-1953
Persistent link: https://www.econbiz.de/10010205953
Saved in:
7
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Saved in:
8
Understanding fans' responses to the sponsor of a rival team
Angell, Robert J.
;
Gorton, Matthew
;
Bottomley, Paul
; …
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
2
,
pp. 190-213
Persistent link: https://www.econbiz.de/10011570965
Saved in:
9
Consumer willingness to pay for traditional food products
Balogh, Péter
;
Békési, Dániel
;
Gorton, Matthew
; …
- In:
Food policy : economics planning and politics of food …
61
(
2016
),
pp. 176-184
Persistent link: https://www.econbiz.de/10011632998
Saved in:
10
Consumer behavior during the Covid-19 pandemic : the importance of collectivist orientation
Gaćeša, Dora
;
Brečić, Ružica
;
Gorton, Matthew
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 175-190
Persistent link: https://www.econbiz.de/10013535751
Saved in:
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