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Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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Reforming public services : does service logic have anything to offer?
Grönroos, Christian - In: Public management review 21 (2019) 5, pp. 775-788
Persistent link: https://www.econbiz.de/10012178792
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Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara; Streukens, Sandra; Van … - In: Journal of service management 28 (2017) 4, pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
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Reverse use of customer data : implications for service-based business models
Saarijärvi, Hannu; Grönroos, Christian; Kuusela, Hannu - In: The journal of services marketing 28 (2014) 7, pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
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Adopting a service logic in manufacturing : conceptual foundation and metrics for mutual value creation
Grönroos, Christian; Helle, Pekka - In: Journal of service management 21 (2010) 5, pp. 564-590
Persistent link: https://www.econbiz.de/10008749737
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A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian - In: Industrial marketing management : the international … 40 (2011) 2, pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
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Service as business logic : implications for value creation and marketing
Grönroos, Christian; Ravald, Annika - In: Journal of service management 22 (2011) 1, pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
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Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian - In: Journal of marketing management : MM 28 (2012) 13/14, pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
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Critical service logic : making sense of value creation and co-creation
Grönroos, Christian; Voima, Päivi - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 133-150
Persistent link: https://www.econbiz.de/10009736682