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~person:"Grönroos, Christian"
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Beziehungsmarketing
26
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26
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16
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12
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12
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Grönroos, Christian
Homburg, Christian
146
Bruhn, Manfred
121
Zenou, Yves
112
Fabozzi, Frank J.
103
Kleinaltenkamp, Michael
89
Kumar, V.
89
Huber, Frank
63
Svensson, Göran
63
Verhoef, Peter C.
60
Bauer, Hans H.
56
Han, Heesup
54
Backhaus, Klaus
53
Hollebeek, Linda D.
53
Piller, Frank T.
53
Herrmann, Andreas
51
Sydow, Jörg
49
Wagner, Stephan M.
49
Krafft, Manfred
48
Palmatier, Robert W.
47
Stauss, Bernd
47
Gil Saura, Irene
46
Henneberg, Stephan
46
Patacchini, Eleonora
45
Bouncken, Ricarda B.
44
Ahlert, Dieter
43
Naudé, Peter
42
Reichwald, Ralf
42
Stock-Homburg, Ruth
42
Durlauf, Steven N.
41
Fortin, Bernard
41
Wiedmann, Klaus-Peter
41
Smith, Alan D.
40
Lindgreen, Adam
38
Mattila, Anna S.
38
Sheth, Jagdish N.
38
Spiller, Achim
38
Mittal, Vikas
37
Swoboda, Bernhard
37
Thaichon, Park
37
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Hanken Svenska Handelshögskolan
1
Svenska Handelshögskolan <Helsinki>
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Meddelanden från Svenska Handelshögskolan
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of service management
3
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3
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3
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2
A reader in marketing communications
1
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1
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1
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1
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
36
RePEc
1
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1
How buyer-seller
relationship
orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
Saved in:
2
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
3
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
4
Relationship
marketing :
interaction
, dialogue and value
Grönroos, Christian
-
1997
Persistent link: https://www.econbiz.de/10000964747
Saved in:
5
A service perspective on business relationships : the value creation,
interaction
and marketing interface
Grönroos, Christian
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
Saved in:
6
The rebirth of modern marketing : six propositions about
relationship
marketing
Grönroos, Christian
-
1995
Persistent link: https://www.econbiz.de/10000560572
Saved in:
7
Relationship
marketing readiness : theoretical background and measurement directions
Grönroos, Christian
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
Saved in:
8
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
9
The netoffer model : developing internet offerings for the virtual marketspace
Grönroos, Christian
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001543477
Saved in:
10
Adopting a service logic in manufacturing : conceptual foundation and metrics for mutual value creation
Grönroos, Christian
;
Helle, Pekka
- In:
Journal of service management
21
(
2010
)
5
,
pp. 564-590
Persistent link: https://www.econbiz.de/10008749737
Saved in:
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