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Towards a Dynamic Communication Model: A Useful Tool in Relationship Communication

Finne, Åke; Grönroos, Christian - Hanken Svenska Handelshögskolan - 2006

In order to bring insight into the emerging concept of relationship communication, concepts from two research traditions will be combined in this paper. Based on those concepts a new model, the dynamic relationship communication model, will be presented. Instead of a company perspective focusing...

Persistent link: https://www.econbiz.de/10005802194

Relationship marketing : interaction, dialogue and value

Grönroos, Christian - 1997

Persistent link: https://www.econbiz.de/10000964747

The rebirth of modern marketing : six propositions about relationship marketing

Grönroos, Christian - 1995

Persistent link: https://www.econbiz.de/10000560572

Relationality in the service logic of value creation

FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471

Persistent link: https://www.econbiz.de/10011418346

Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing

Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560

Persistent link: https://www.econbiz.de/10011309583

Service profit logic : ensuring customer willingness to pay

Grönroos, Christian - In: The Routledge handbook of service research insights and …, (pp. 46-68). 2020

Persistent link: https://www.econbiz.de/10012238609

Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?

Leroi-Werelds, Sara; Streukens, Sandra; Van … - In: Journal of service management 28 (2017) 4, pp. 618-639

Persistent link: https://www.econbiz.de/10011731212

Relationship marketing and service : an update

Grönroos, Christian - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 201-208

Persistent link: https://www.econbiz.de/10011774977

Christian Grönroos : I did it my way

Grönroos, Christian - In: Journal of historical research in marketing 9 (2017) 3, pp. 277-301

Persistent link: https://www.econbiz.de/10011798326

Relationship marketing readiness : theoretical background and measurement directions

Grönroos, Christian - In: The journal of services marketing 31 (2017) 3, pp. 218-225

Persistent link: https://www.econbiz.de/10011741198