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A systematic mapping study on customer loyalty and brand management
Moretta Tartaglione, Andrea; Cavacece, Ylenia; Russo, … - In: Administrative Sciences : open access journal 9 (2019) 1/8, pp. 1-21
Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...
Persistent link: https://www.econbiz.de/10012127012
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A systematic mapping study on customer loyalty and brand management
Tartaglione, Andrea Moretta; Cavacece, Ylenia; Russo, … - In: Administrative Sciences 9 (2019) 1, pp. 1-21
Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...
Persistent link: https://www.econbiz.de/10012612045
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The influence of retailer choices on consumer behaviors and sales productivity
Russo, Giuseppe; Bozic, Maja; Cavacece, Ylenia; … - In: Predicting trends and building strategies for consumer …, (pp. 133-151). 2019
Persistent link: https://www.econbiz.de/10012023226
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Predicting trends and building strategies for consumer engagement in retail environments
Granata, Giuseppe (ed.); Moretta Tartaglione, Andrea (ed.);  … - 2019
"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--
Persistent link: https://www.econbiz.de/10012394013
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Retail customer engagement : a systematic mapping study
Moretta Tartaglione, Andrea; Granata, Giuseppe - In: Predicting trends and building strategies for consumer …, (pp. 1-26). 2019
Persistent link: https://www.econbiz.de/10012023198
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Predicting trends and building strategies for consumer engagement in retail environments
Granata, Giuseppe (ed.); Moretta Tartaglione, Andrea (ed.);  … - 2019
"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--
Persistent link: https://www.econbiz.de/10011908116