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~person:"Green, Paul E."
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Research in marketing in Europ...
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Marktforschung
39
Market research
15
Conjoint analysis
6
Conjoint-Analyse
6
Marketing
6
Theorie
6
Theory
6
Vereinigte Staaten
6
Marketing theory
5
Marketingtheorie
5
Absatz
3
Methodologie
3
Verbraucher
3
Betriebswirtschaftliche Entscheidungen
2
Marketing management
2
Marketingforschung
2
Marketingmanagement
2
Multivariate Analyse
2
Multivariate analysis
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Paul E. Green
2
USA
2
United States
2
Absatzplanung
1
Absatzpolitik
1
Bayes-Statistik
1
Bayesian inference
1
Betriebsführung
1
Betriebswirtschaftliche Entscheidung
1
Bibliometrics
1
Bibliometrie
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Chicago
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Cluster analysis
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Clusteranalyse
1
Conjoint Measurement
1
Consumer behaviour
1
Datenverarbeitung
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Decision
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English
19
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Author
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Green, Paul E.
Nijkamp, Peter
108
Kapferer, Clodwig
70
Brunello, Giorgio
63
Winter-Ebmer, Rudolf
61
Dorffmeister, Ludwig
60
Malhotra, Naresh K.
56
Blanchflower, David G.
55
Eichengreen, Barry
55
Rußig, Volker
55
Oswald, Andrew J.
50
Meffert, Heribert
49
Rodríguez-Pose, Andrés
49
Timmermann, Heinz
48
Cipolla, Carlo M.
47
Alesina, Alberto
43
Börsch-Supan, Axel
43
Gluch, Erich
42
Hallstein, Walter
39
Kotler, Philip
39
Peichl, Andreas
39
Pfaffermayr, Michael
39
Williamson, Jeffrey G.
39
Franses, Philip Hans
38
Herrmann, Andreas
38
Berekoven, Ludwig
37
Kuntze, Oscar-Erich
37
Voth, Hans-Joachim
37
Homburg, Christian
36
Brewster, Chris
35
Hruschka, Harald
35
Welfens, Paul J. J.
35
Wettig, Gerhard
35
Hatton, Timothy J.
34
Kočenda, Evžen
34
O'Rourke, Kevin Hjortshøj
34
Burda, Michael C.
33
Decker, Reinhold
33
Fort, Margherita
33
Giersch, Herbert
33
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Marketing Science Institute
1
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Journal of marketing research : JMR
9
Fundamentals of marketing research ; Vol. 6
3
Applications of the sciences in marketing management
1
Editor's series in marketing
1
Editorʹs Series in Marketing
1
European journal of operational research : EJOR
1
Harvard business review : HBR
1
International Series in Quantitative Marketing
1
International series in quantitative marketing : ISQM
1
Journal of marketing
1
Journal of retailing
1
Journal of the Royal Statistical Society / C
1
Legends in marketing
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Market segmentation : concepts and applications
1
Marketing Science Institute Series
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Models, measurement and marketing : a special project of the Market Research Council
1
Operational research quarterly : OR
1
Prentice-Hall International Series in Management
1
Prentice-Hall foundations of marketing series
1
Prentice-Hall international series in management
1
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
1
Wharton quarterly
1
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ECONIS (ZBW)
39
USB Cologne (EcoSocSci)
1
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Planning and problem solving in marketing
Alderson, Wroe
;
Green, Paul E.
-
1964
-
1. print
Persistent link: https://www.econbiz.de/10000608375
Saved in:
2
Methoden und Techniken der Marketingforschung
Green, Paul E.
;
Tull, Donald S.
-
1982
-
4. Auflage
Persistent link: https://www.econbiz.de/10010518532
Saved in:
3
Experimental methods and simulation models in marketing management
Kotler, Philip
;
Green, Paul E.
;
FitzRoy, Peter T.
- In:
Applications of the sciences in marketing management
,
(pp. 269-453)
.
1968
Persistent link: https://www.econbiz.de/10002239060
Saved in:
4
Multidimensional scaling : concepts and applications
Green, Paul E.
-
1989
Persistent link: https://www.econbiz.de/10000761594
Saved in:
5
Quantitative methods in marketing
Frank, Ronald Edward
-
1967
Persistent link: https://www.econbiz.de/10000546251
Saved in:
6
Multidimensional scaling and related techniques in marketing analysis
Green, Paul E.
;
Carmone, Frank J.
-
1970
Persistent link: https://www.econbiz.de/10000055206
Saved in:
7
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
8
Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas
;
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541509
Saved in:
9
Marketing applications of MDS : assessment and outlook
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541510
Saved in:
10
Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.
;
DeSarbo, Wayne
;
Green, Paul E.
;
Young, …
-
2007
Persistent link: https://www.econbiz.de/10003541579
Saved in:
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