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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
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Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.; Monroe, Kent B.; Grewal, Dhruv; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
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Store manager-store performance relationship : a research note
Arnold, Todd J.; Grewal, Dhruv; Motyka, Scott; Kim, Namwoon - In: Journal of retailing 95 (2019) 2, pp. 144-155
Persistent link: https://www.econbiz.de/10012102988
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The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter - In: The journal of brand management : an international journal 21 (2014) 9, pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
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Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner; Baker, Thomas L.; Rapp, Adam - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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Methodik des customer profiling im e-commerce
Wiedmann, Klaus-Peter; Buxel, Holger - In: Marketing : ZFP ; journal of research and management 25 (2003) 1, pp. 7-24
Persistent link: https://www.econbiz.de/10001737959
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Der Einfluss von Unternehmensreputation und Kundenzufriedenheit auf die Wechselbereitschaft : Ergebnisse einer empirischen Untersuchung am Beispiel eines Energieversorgers
Walsh, Gianfranco; Wiedmann, Klaus-Peter; Buxel, Holger - In: Jahrbuch der Absatz- und Verbrauchsforschung 49 (2003) 4, pp. 407-423
Persistent link: https://www.econbiz.de/10001949530
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Customer management scorecard
Wiedmann, Klaus-Peter; Buxel, Holger; Siemon, Nadine - In: Jahrbuch der Absatz- und Verbrauchsforschung 51 (2005) 1, pp. 26-48
Persistent link: https://www.econbiz.de/10002767436
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Der Einfluss der Zufriedenheit auf die Wechselbereitschaft von privaten Gaskunden : empirische Analyse und Implikationen
Wiedmann, Klaus-Peter; Walsh, Gianfranco - In: Zeitschrift für Energiewirtschaft : ZfE 27 (2003) 3, pp. 225-233
Persistent link: https://www.econbiz.de/10001793050