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Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.; Nordfält, Jens; Grewal, Dhruv - In: Journal of retailing 92 (2016) 1, pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
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"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv (contributor); Pechmann, Connie (contributor) - 1998
Persistent link: https://www.econbiz.de/10000680701
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You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.; Pelser, Jan; Wetzels, Martin; … - In: Industrial marketing management : the international … 113 (2023), pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
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The value of time spent in price-comparison shopping : survey and experimental evidence
Marmorstein, Howard - In: Journal of consumer research : JCR ; an … 19 (1992) 1, pp. 52-61
Persistent link: https://www.econbiz.de/10001126039
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Market price variation, perceived price variation, and consumers' price search decisions for durabel goods
Grewal, Dhruv - In: Journal of consumer research : JCR ; an … 21 (1994) 3, pp. 453-460
Persistent link: https://www.econbiz.de/10001174673
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Does the presence of a mannequin head change shopping behavior?
Lindström, Annika; Berg, Hanna; Nordfält, Jens; … - In: Journal of business research : JBR 69 (2016) 2, pp. 517-524
Persistent link: https://www.econbiz.de/10011435958
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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
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Amount off versus percentage off : when does it matter?
González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.; Monroe, Kent B.; Grewal, Dhruv; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
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The impact of dynamic presentation format on consumer preferences for hedonic products and services
Roggeveen, Anne L.; Grewal, Dhruv; Townsend, Claudia; … - In: Journal of marketing 79 (2015) 6, pp. 34-49
Persistent link: https://www.econbiz.de/10011410745