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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues

Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013

Persistent link: https://www.econbiz.de/10011440069

Shopper marketing and the role of in-store marketing

Roggeveen, Anne L. (contributor); … - 2014

This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The … several decades there has been research into how marketing actions influence how shoppers respond to offers. Yet, with the … need to understand how marketing actions influence shoppers in their path to purchase. Although there are many path to …

Persistent link: https://www.econbiz.de/10011905514

The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions

Grewal, Dhruv; Krishnan, R.; Baker, Julie; Borin, Norm A. - 1998

This paper develops and tests a conceptual model of the effects of store name, brand names and price discounts on consumers' evaluations (store image, brand quality perceptions, internal reference prices, and value perceptions) and purchase intentions. The moderating effects of consumer...

Persistent link: https://www.econbiz.de/10009485623