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~person:"Grewal, Dhruv"
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Consumer behaviour
69
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69
Einzelhandel
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Retail trade
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Relationship marketing
28
Beziehungsmarketing
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Ladengestaltung
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Customer satisfaction
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Grewal, Dhruv
Bruhn, Manfred
263
Homburg, Christian
206
Tarp, Finn
190
Esch, Franz-Rudolf
187
Huber, Frank
185
Burmann, Christoph
176
Bauer, Hans H.
165
Meffert, Heribert
152
Kotler, Philip
146
Herrmann, Andreas
145
Wiedmann, Klaus-Peter
145
Han, Heesup
128
Sheth, Jagdish N.
128
Belk, Russell W.
120
Kumar, V.
117
Tomczak, Torsten
112
Mattila, Anna S.
109
Gierl, Heribert
104
Grunert, Klaus G.
102
Keller, Kevin Lane
101
Baumgarth, Carsten
98
Verhoef, Peter C.
98
Melewar, T. C.
97
Phau, Ian
95
Spiller, Achim
95
Ahlert, Dieter
90
Lusk, Jayson L.
86
Cuong Viet Nguyen
84
Pepels, Werner
84
Rajagopal
83
Rand, John
82
Loureiro, Sandra Maria Correia
80
Vrontis, Demetris
80
Usman, Osly
79
Bagozzi, Richard P.
78
Dwivedi, Yogesh Kumar
77
Pelsmacker, Patrick de
77
Foxall, Gordon R.
75
Khare, Arpita
75
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American Marketing Association
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Winter Educators' Conference <1998, Austin, Tex.>
1
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Journal of retailing
17
Journal of the Academy of Marketing Science
11
Journal of marketing
10
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
MSI reports : working paper series
5
Psychology & marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Review of marketing research
2
Customer relationship management in electronic markets
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Consumer Marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of service research : JSR
1
Legends in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Proceedings series / American Marketing Association
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The Routledge companion to consumer behavior
1
The journal of consumer marketing
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The journal of product & brand management
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
90
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1
Loyalty in e-tailing : a conceptual framework
Grewal, Dhruv
;
Lindsey-Mullikin, Joan
;
Munger, Jeanne
- In:
Customer relationship management in electronic markets
,
(pp. 31-49)
.
2003
Persistent link: https://www.econbiz.de/10002410888
Saved in:
2
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
3
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
4
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
Saved in:
5
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
6
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
Saved in:
7
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
8
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
9
Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.
;
Monroe, Kent B.
;
Grewal, Dhruv
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
Saved in:
10
Special issue: Enhancing the retail customer experience
Grewal, Dhruv
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003835788
Saved in:
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