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Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis; Emrich, Oliver; Grewal, Dhruv; … - In: Journal of marketing research 57 (2020) 5, pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
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Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur; Carlson, Jamie; Gudergan, Siegfried - In: Journal of retailing 98 (2022) 4, pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
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Online channel use and satisfaction in a multichannel service context : Report No. 03-107
Montoya-Weiss, Mitzi; Voss, Glenn B.; Grewal, Dhruv - In: MSI reports : working paper series (2003) 2, pp. 19-35
Persistent link: https://www.econbiz.de/10001978308
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Social media and Big Data in consumer behaviour
Roggeveen, Anne L. (ed.); Grewal, Dhruv (ed.) - 2016
Persistent link: https://www.econbiz.de/10011524095
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Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis; Ludwig, Stephan; Grewal, Dhruv; … - In: Journal of marketing 83 (2019) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
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Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel; Ludwig, Stephan; Ruyter, … - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
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Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam; Beitelspacher, Lauren Skinner; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
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Social Media and Big Data in Consumer Behaviour
Roggeveen, Anne L. (ed.); Grewal, Dhruv (ed.) - 2016
Persistent link: https://www.econbiz.de/10012682671
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Do satisfied customers buy more? : Report No. 05-114
Seiders, Kathleen; Voss, Glenn B.; Grewal, Dhruv; … - In: MSI reports : working paper series (2005) 3, pp. 85-106
Persistent link: https://www.econbiz.de/10003201755
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Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv; Kroschke, Mirja; Mende, Martin; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 9-25
Persistent link: https://www.econbiz.de/10012299803