//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Grohmann, Bianca"
~subject:"Markenführung"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
13
Brand image
11
Markenimage
11
Brand
8
Markenartikel
8
Gender
5
Geschlecht
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Advertising effects
3
Brand authenticity
3
Business ethics
3
Credibility
3
Glaubwürdigkeit
3
Measurement
3
Messung
3
Sustainability
3
Unternehmensethik
3
Werbewirkung
3
Brand biographies
2
Brand equity
2
Brand gender
2
Emotion
2
Ethics
2
Ethik
2
Marketing management
2
Marketingmanagement
2
Narrative transportation
2
Scale development
2
Social responsibility
2
brand gender
2
Ambient scent
1
Aromastoff
1
Brand attachment
1
Brand communication
1
Brand design
1
Brand names
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
13
Author
All
Grohmann, Bianca
Loureiro, Sandra Maria Correia
31
Phau, Ian
29
Keller, Kevin Lane
26
Melewar, T. C.
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
20
Hollebeek, Linda D.
20
Khan, Imran
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Guzman, Francisco
18
Rahman, Zillur
18
Veloutsou, Cleopatra
18
Sarkar, Juhi Gahlot
17
Esch, Franz-Rudolf
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Sreejesh, S.
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
Dens, Nathalie
13
Fetscherin, Marc
13
Foroudi, Pantea
13
Paul, Justin
13
Septianto, Felix
13
Vrontis, Demetris
13
Ahn, Jiseon
12
Baumgarth, Carsten
12
Casidy, Riza
12
De Chernatony, Leslie
12
Johnson, Lester W.
12
Park, C. Whan
12
Park, Jungkun
12
Sattler, Henrik
12
more ...
less ...
Published in...
All
European journal of marketing : EJM
3
Journal of marketing communications
2
The journal of brand management : an international journal
2
Journal of business ethics : JOBE
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
The journal of asset management
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of
brand
design on
brand
gender perceptions and
brand
preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
2
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
3
The impact of
brand
personality on consumer responses to persuasion attempts
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 518-530
Persistent link: https://www.econbiz.de/10009766383
Saved in:
4
When goliaths win and davids lose : the moderating role of perceived risk in
brand
biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
Saved in:
5
Does
brand
authenticity alleviate the effect of
brand
scandals?
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011885018
Saved in:
6
Communicating
brand
gender through type fonts
Grohmann, Bianca
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011612604
Saved in:
7
Gender dimensions of
brand
personality
Grohmann, Bianca
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 105-119
Persistent link: https://www.econbiz.de/10003810265
Saved in:
8
Brand
social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca
;
Bodur, H. Onur
- In:
Journal of business ethics : JOBE
131
(
2015
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
Saved in:
9
The effect of
brand
gender similarity on
brand
-alliance fit and purchase intention
Tilburg, Miriam van
;
Herrmann, Andreas
;
Grohmann, Bianca
; …
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10010513971
Saved in:
10
Can good news be bad? : the role of
brand
communication strategy and
brand
commitment in the announcement of product improvements
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 352-365
Persistent link: https://www.econbiz.de/10010423016
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->