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How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
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How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
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Manufacturer and retailer brands in food retail assortments : notes from a shopping trip across Europe
Esbjerg, Lars; Grunert, Klaus G.; Bech-Larsen, Tino; … - 2004
Persistent link: https://www.econbiz.de/10002714836
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Sincere flattery : trade-dress imitation and consumer choice
Warlop, Luk; Alba, Joseph W. - 2002
Persistent link: https://www.econbiz.de/10001687710
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On the role of trivial differentiation in learning product quality from experience
Warlop, Luk; Ratneshwar, S.; Van Osselaer, Stijn M. J. - 2000
Persistent link: https://www.econbiz.de/10001578298
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A test of the effects of competition on consumer brand selection processes
Laroche, Michel - In: Journal of business research : JBR 31 (1994) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
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Visual attention during brand choice : the impact of time pressure and task motivation
Pieters, Rik; Warlop, Luk - 1998
Persistent link: https://www.econbiz.de/10000990869
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Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J. - In: Journal of economic psychology : research in economic … 6 (1985) 3, pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
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The Fight between Store Brands and National Brands : What's the Score?
Juhl, Hans Jørn - 2006
position of store brands compared to national brands may depend on the product category and a retail chain's overall brand … different store brand strategies and three product categories that differ with respect to the number of strong national brands … category and retail chain brand assortment strategy …
Persistent link: https://www.econbiz.de/10012779783
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Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 264-280
Persistent link: https://www.econbiz.de/10012063328