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Consumer behaviour and marketing strategy
Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.
Persistent link: https://www.econbiz.de/10004139505
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.
Persistent link: https://www.econbiz.de/10013481875
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Market orientation in food and agriculture
Hartvig Larsen, Hanne; Koed Madsen, Tage; Baadsgaard, Allan - 1996
Persistent link: https://www.econbiz.de/10013531676
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Agricultural marketing and consumer behavior in a changing world
Wierenga, Berend (ed.); Tilburg, Aad van (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10013531689
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Chinese urban consumers segmentation based on modified food-related lifestyle (FRL)
Huang, Guang; Grunert, Klaus G.; Lu, Dayin; Zhou, Yanfeng - In: Journal of international consumer marketing 27 (2015) 4, pp. 328-343
Persistent link: https://www.econbiz.de/10011339254
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Food-related lifestyle : a segmentation approach to European food consumers
Grunert, Klaus G. (contributor) - In: Food, people and society : a european perspective of …, (pp. 211-230). 2001
Persistent link: https://www.econbiz.de/10001617384
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Food-related life style : development of a cross-culturally valid instrument for market surveillance
Grunert, Klaus G.; Brunsø, Karen; Bisp, Søren - 1993
Persistent link: https://www.econbiz.de/10000881069
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Food-related lifestyle trends in Germany : 1993 - 1996
Bredahl, Lone; Grunert, Klaus G. - 1997
Persistent link: https://www.econbiz.de/10000959831
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A cross-cultural study of cereal food quality perception
Krutulyte, Rasa; Costa, Ana I.; Grunert, Klaus G. - In: Journal of food products marketing 15 (2009) 3, pp. 304-323
Persistent link: https://www.econbiz.de/10003882713