position of store brands compared to national brands may depend on the product category and a retail chain's overall brand … different store brand strategies and three product categories that differ with respect to the number of strong national brands … category and retail chain brand assortment strategy …

Purpose - The purpose of this paper is to investigate how three dimensions of retailer brand architecture - share or … retailer brands, quality of retailer brands and visibility of retailer brands - affect consumer intention to shop at stores ….Research limitations/implications - The results are based on the evaluation of hypothetical stores, and many additional factors affect …

Purpose - The objective of this article is to conduct a case study of the Supermalt brand of malt beer, which has …/methodology/approach - The article uses the concepts of personal identity and brand identity in a qualitative study to explore how Brixton …-based Afro-Caribbean consumers construct their self-identities and the brand identity of Supermalt. Semi-structured interviews …