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Persistent link: https://www.econbiz.de/10012808034
This papers' objective is to investigate consumer satisfaction with dry-cured ham in five European countries. A …). Satisfaction was evaluated as overall satisfaction, as well as specific satisfaction with healthfulness, price, convenience and … taste. The findings show that the main determinant of overall satisfaction is taste satisfaction, hence, producers are …
Persistent link: https://www.econbiz.de/10013123040
This papers' objective is to investigate overall consumer satisfaction with dry-cured ham in five European countries … based survey carried out in Belgium, Germany, Denmark, Poland and Greece, January 2008 (n=2,437). Satisfaction was evaluated … as overall satisfaction, as well as healthfulness, price, convenience and taste satisfaction. The findings show that the …
Persistent link: https://www.econbiz.de/10013093786
Persistent link: https://www.econbiz.de/10002714836
Purpose - The purpose of this paper is to investigate how three dimensions of retailer brand architecture - share or retailer brands, quality of retailer brands and visibility of retailer brands - affect consumer intention to shop at stores.Design/methodology/approach - A conjoint analysis is...
Persistent link: https://www.econbiz.de/10012777914
In the Western world market shares for store brands have increased across all product categories. The competitive position of store brands compared to national brands may depend on the product category and a retail chain's overall brand assortment strategy. In order to investigate these possible...
Persistent link: https://www.econbiz.de/10012779783
This study investigated the differences in the consumers’ quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded...
Persistent link: https://www.econbiz.de/10014201554
Purpose - The objective of this article is to conduct a case study of the Supermalt brand of malt beer, which has become the preferred beverage of Afro-Caribbean consumers in Brixton on a very limited marketing budget. Design/methodology/approach - The article uses the concepts of personal...
Persistent link: https://www.econbiz.de/10014026248
A measure of satisfaction with food-related life is developed and tested in three studies in eight European countries … relationships with other indicators of quality of life, including the Satisfaction With Life and the SF-8 scales. It is concluded … that this scale will be useful in studies trying to identify factors contributing to satisfaction with food-related life …
Persistent link: https://www.econbiz.de/10012775572
Persistent link: https://www.econbiz.de/10010527144