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~person:"Gupta, Suraksha"
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Brand management
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Gupta, Suraksha
Esch, Franz-Rudolf
130
Burmann, Christoph
126
Baumgarth, Carsten
93
Melewar, T. C.
74
Meffert, Heribert
64
Bruhn, Manfred
61
Huber, Frank
59
Keller, Kevin Lane
59
Ahlert, Dieter
47
Balmer, John M. T.
45
De Chernatony, Leslie
44
Proeger, Till
44
Tomczak, Torsten
44
Phau, Ian
41
Schmidt, Holger J.
39
Vrontis, Demetris
39
Bang, Nguyen
38
Foroudi, Pantea
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Bauer, Hans H.
36
Parida, Vinit
36
Wiedmann, Klaus-Peter
36
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Sattler, Henrik
32
Kernstock, Joachim
31
Christodoulides, George
30
Iglesias, Oriol
30
Ko, Eunju
30
Romaniuk, Jenni
30
Budzinski, Oliver
29
Paul, Justin
29
Buch, Tanja
28
Guzman, Francisco
28
Hess, Thomas
28
Kreutzer, Ralf T.
28
Ratten, Vanessa
28
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Journal of business research : JBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
4
Qualitative market research : an international journal
3
Technological forecasting & social change : an international journal
3
Journal of world business : JWB
2
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2
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1
EuroMed journal of business
1
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ECONIS (ZBW)
30
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1
Financial inclusion through digitalisation of services for well-being
Kanungo, Rama Prasad
;
Gupta, Suraksha
- In:
Technological forecasting & social change : an …
167
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012799862
Saved in:
2
Digital technology and marketing management capability : achieving growth in SMEs
Foroudi, Pantea
;
Gupta, Suraksha
;
Nazarian, Alireza
; …
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
Saved in:
3
Digital consumption and socio-normative vulnerability
Kanungo, Rama Prasad
;
Gupta, Suraksha
;
Patel, Parth
; …
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-22
Persistent link: https://www.econbiz.de/10013449178
Saved in:
4
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
Saved in:
5
Transfer of brand knowledge in business-to-business markets : a qualitative study
Gupta, Suraksha
;
Melewar, T. C.
;
Bourlakis, Michael
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 395-403
Persistent link: https://www.econbiz.de/10008655564
Saved in:
6
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
Saved in:
7
Sustainability as corporate culture of a brand for superior performance
Gupta, Suraksha
;
Kumar, V.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 311-320
Persistent link: https://www.econbiz.de/10009771799
Saved in:
8
Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
;
Gupta, Suraksha
;
Czinkota, Michael R.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
Saved in:
9
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
10
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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