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~person:"Gupta, Suraksha"
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Brand management
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Gupta, Suraksha
Esch, Franz-Rudolf
143
Burmann, Christoph
140
Baumgarth, Carsten
94
Huber, Frank
83
Meffert, Heribert
78
Bruhn, Manfred
75
Melewar, T. C.
75
Keller, Kevin Lane
70
Bauer, Hans H.
65
Kreutzer, Ralf T.
61
De Chernatony, Leslie
58
Wiedmann, Klaus-Peter
57
Sattler, Henrik
55
Ahlert, Dieter
54
Loureiro, Sandra Maria Correia
51
Tomczak, Torsten
49
Dwivedi, Yogesh Kumar
46
Balmer, John M. T.
45
Pitt, Leyland F.
45
Bang, Nguyen
44
Fournier, Susan
44
Phau, Ian
44
Foroudi, Pantea
43
Goldfarb, Avi
42
Vrontis, Demetris
42
Whinston, Andrew B.
41
Ko, Eunju
40
Pelsmacker, Patrick de
40
Christodoulides, George
38
Merrilees, Bill
38
Schmidt, Holger J.
38
Skiera, Bernd
38
Herrmann, Andreas
37
Ind, Nicholas
36
Qiu, Liangfei
36
Kuchler, Theresa
35
Olbrich, Rainer
35
Romaniuk, Jenni
35
Stroebel, Johannes
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Journal of business research : JBR
10
Industrial marketing management : the international journal for industrial and high-tech firms
6
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3
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3
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ECONIS (ZBW)
33
RePEc
1
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1
Role of big data and social media analytics for business to business sustainability : a participatory web context
Sivarajah, Uthayasankar
;
Irani, Zahir
;
Gupta, Suraksha
; …
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 163-179
Persistent link: https://www.econbiz.de/10012212455
Saved in:
2
The impact of
brand
value on
brand
competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
3
Brand
adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
4
Perceptional components of
brand
equity : configuring the Symmetrical and Asymmetrical Paths to
brand
loyalty and
brand
purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
5
Investigating relationship types for creating
brand
value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
6
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
Saved in:
7
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
8
The local
brand
representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
9
Managing
brand
preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
10
Brand
adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
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