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EU enlargement : a case study of branding standardisation
Melewar, T. C.; Hayday, David; Gupta, Suraksha; Cohen, … - In: EuroMed journal of business 3 (2008) 2, pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
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The notion of relationship in branding
Melewar, T. C. - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
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Global design, marketing and branding : introduction to the special issue
Melewar, T. C.; Dennis, Charles; Kent, Anthony - In: Journal of business research : JBR 67 (2014) 11, pp. 2241-2242
Persistent link: https://www.econbiz.de/10010402008
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Branding and the marketing of technological and industrial products
Melewar, T. C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003990909
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Corporate branding
Melewar, T. C. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009567649
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Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing
Dilmperi, Athina; McIntyre, Charles; Dennis, Charles; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-2
Persistent link: https://www.econbiz.de/10012269082
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Cocreated brand value : theoretical model and propositions
Hollebeek, Linda D.; Clark, Moira K.; Hammedi, Wafa; … - In: The journal of brand management : an international journal 28 (2021) 4, pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
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Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid; Nawaz, Shahid; Guzman, Francisco - In: The journal of product & brand management 32 (2023) 8, pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
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The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.; Kunkel, Thilo; Baker, Bradley J. - In: Journal of sport management : the official journal of … 37 (2023) 5, pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
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Advancing understanding of individual-level brand management in sport
Doyle, Jason P.; Kunkel, Thilo; Su, Yiran; Biscaia, Rui; … - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777