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Brand display magnitudes and young children's brand recognition
Wang, Shasha; Japutra, Arnold - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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Sport brands : brand relationships and consumer behavior
Kunkel, Thilo; Biscaia, Rui - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
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The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold; Keni, Keni; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
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Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold; Molinillo, Sebastian - In: Journal of business research : JBR 99 (2019), pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
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New brands : contextual differences and development of brand associations over time
Daniels, Jason; Kunkel, Thilo; Karg, Adam - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
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The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
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Consumer brand relationships
Fetscherin, Marc (ed.); Cayolla, Ricardo Roseira (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011587779
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Exploring brand attachment, its determinats and outcomes
Japutra, Arnold; Ekinici, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 22 (2014) 7, pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
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A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian; Ekinci, Yuksel; Japutra, Arnold - In: International journal of market research 61 (2019) 1, pp. 93-110
Persistent link: https://www.econbiz.de/10012171946