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~person:"Guzman, Francisco"
~person:"Kunkel, Thilo"
~person:"Veloutsou, Cleopatra"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
71
Konsumentenverhalten
70
Brand management
52
Brand image
38
Markenimage
38
Beziehungsmarketing
30
Relationship marketing
30
Brand
28
Markenartikel
28
Sportmarketing
18
Sports marketing
18
Social Web
17
Social web
17
Professional sports
11
Profisport
11
Football
10
Fußball
10
Internet marketing
10
Online-Marketing
10
Sport organization
8
Sportorganisation
8
Athletes
7
Brand equity
7
Sportler
7
Brand communities
5
Brand loyalty
5
Customer integration
5
Kundenintegration
5
Markentreue
5
Personality psychology
5
Persönlichkeitspsychologie
5
Sport
5
Sports
5
Bibliometrics
4
Bibliometrie
4
Brand co-creation
4
Brand love
4
Brand relationships
4
Customer satisfaction
4
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41
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Article
49
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50
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50
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1
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1
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English
52
Author
All
Guzman, Francisco
Kunkel, Thilo
Veloutsou, Cleopatra
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
33
Loureiro, Sandra Maria Correia
32
Burmann, Christoph
27
Baumgarth, Carsten
26
Ko, Eunju
26
De Chernatony, Leslie
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Esch, Franz-Rudolf
21
Fournier, Susan
21
Hollebeek, Linda D.
20
Khan, Imran
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Dawes, John
18
MacInnis, Deborah J.
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Christodoulides, George
17
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Fetscherin, Marc
16
Romaniuk, Jenni
16
Huber, Frank
15
Kapferer, Jean-Noël
15
Septianto, Felix
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Mogaji, Emmanuel
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
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Journal of business research : JBR
12
The journal of product & brand management
11
Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
5
The journal of consumer marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of brand management : an international journal
2
Athens journal of business & economics : AJBE
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Marketing theory
1
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ECONIS (ZBW)
52
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1
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52
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1
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
2
Consumer engagement in online
brand
communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
3
Brand
evaluation, satisfaction and trust as predictors of
brand
loyalty : the mediator-moderator effect of
brand
relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
4
Brands as relationship facilitators in consumer markets
Veloutsou, Cleopatra
- In:
Marketing theory
9
(
2009
)
1
,
pp. 127-130
Persistent link: https://www.econbiz.de/10003826401
Saved in:
5
The consumer-based
brand
equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
6
Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
7
National versus private
brand
: a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
Saved in:
8
Consumer
brand
relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
9
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
10
The evolution of
brand
management thinking over the last 25 years as recorded in the Journal of product and
brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
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