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The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
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Consumer brand relationships
Fetscherin, Marc (ed.); Cayolla, Ricardo Roseira (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011587779
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Crossing the border : changes in self and brands
Guzman, Francisco; Paswan, Audhesh K.; Fabrize, Robert O. - In: The journal of consumer marketing 34 (2017) 4, pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
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Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo; Iyer, Pramod; Guzman, Francisco - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
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When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 4, pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
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National versus private brand : a regulatory focus perspective
Tran, Trang P.; Guzman, Francisco; Paswan, Audhesh K.; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
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Influencer marketing : brand control, commercial orientation and post credibility
Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1805-1831
Persistent link: https://www.econbiz.de/10012424277
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Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno; Langaro, Daniela; Fernandes, Teresa; … - In: The journal of brand management : an international journal 27 (2020) 6, pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J. (ed.); Brown, James (ed.);  … - International Conference on National Brand & Private … - 2017
Persistent link: https://www.econbiz.de/10011629463
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National Brands and Private Labels in Retailing : First International Symposium NB&PL, Barcelona, June 2014
Gázquez-Abad, Juan Carlos - 2014
assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis …
Persistent link: https://www.econbiz.de/10014020711