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~person:"Guzman, Francisco"
~person:"Phau, Ian"
~person:"Sattler, Henrik"
~subject:"Markenimage"
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Brand morphing across Wal-Mart...
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Markenimage
Brand management
93
Markenführung
92
Brand image
80
Consumer behaviour
73
Konsumentenverhalten
72
Brand
48
Markenartikel
48
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28
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Online-Marketing
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Guzman, Francisco
Phau, Ian
Sattler, Henrik
Burmann, Christoph
91
Huber, Frank
35
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Schade, Michael
24
Bauer, Hans H.
23
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Baumgarth, Carsten
21
Han, Heesup
21
Usman, Osly
21
Foroudi, Pantea
20
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Bruhn, Manfred
17
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Sreejesh, S.
15
Völckner, Franziska
15
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The journal of product & brand management
9
Journal of business research : JBR
6
The journal of brand management : an international journal
6
Journal of business economics : JBE
3
Journal of fashion marketing and management
3
Journal of retailing and consumer services
3
The journal of consumer marketing
3
Country of origin effect : looking back and moving forward
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Schmalenbach business review : sbr
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 3
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Betriebswirtschaft : DBW
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Handelsforschung
1
International journal of consumer studies
1
International marketing review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of vacation marketing : an international journal
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Tourism review : the official journal of the AIEST
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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2
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
3
Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco
;
Paswan, Audesh K.
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 71-86
Persistent link: https://www.econbiz.de/10003889918
Saved in:
4
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
5
Image feedback effects of brand extensions : evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003703917
Saved in:
6
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
7
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
8
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
9
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
10
Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists
Quintal, Vanessa
;
Phau, Ian
;
Polczynski, Aleksandra
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10010237299
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